What are the benefits of entering the NSW Tourism Awards?

  • Achieve excellent business practices as an outcome of completing the business diagnostic process.
  • Be recognised as an outstanding tourism operator and raise the profile and reputation of your business.
  • Benchmark your business against peers and competitors.
  • Determine the full potential of your business and improve your bottom line.
  • Encourage and motivate your staff to strive for excellence.
  • Use the awards to increase brand awareness and generate marketing opportunities.
  • Opportunity for industry leader mentoring feedback prior to finalising your submission, giving you a competitive edge.
  • Receive judge’s feedback on your submission and business practices.
  • Receive brand exposure through media channels (please see below).
  • Celebrate and network with industry peers and colleagues at the Awards Presentation and Gala Celebration.
  • Automatic entry to tje Qantas Australian Tourism Awards for Gold Winners in categories 1 – 25.

Media Exposure

  • Promotion of Finalists through Social Media in the lead up to the Gala Event.
  • Social Media Statistics:
    • 2,998 Twitter Followers (as of 29/2/2016).
    • 1,118 Facebook likes (as of 29/2/2016).
    • 24,583 Facebook views of Winner Videos from 25/11/2015 – 29/2/2016.
  • Media releases announcing finalist and winners targeting trade and consumer media by NSW Business Chamber and Destination NSW.
  • Official winner interviews videos recorded after receiving your award and promoted through the NSW Tourism Awards Social Media Channels. To view 2015 winner interview videos click here.
  • Television - Sydney Weekender ‘NSW Tourism Awards Special’ featuring winners of the NSW Tourism Awards (chosen at the discretion of Sydney Weekender) – Value roughly $10,000 per featured episode. To view 2015 episode stories please visit click here.
  • Destination NSW feature article in Insights Newsletter distributed to more than 4,000 registered industry contacts across the state.
  • Qantas Inflight Magazine (Q Mag) promotion – Qantas featured each state winner of the Qantas Award for Excellence in Sustainability in Q Mag which was distributed in Jan 2016 on every domestic and international Qantas flight as well as all Qantas airport Lounges around the world. 
  • Escapes Newsletter. A feature article in the online newsletter distributed by Destination NSW to 265,000 consumers interested in holidaying in the state.
  • Promotion of Tourism Awards including finalists and winners in the Tourism InTouch e-magazine sent to approximately 800 Tourism industry member contacts of NSW Business Chamber.